Shop The Standard The Rhythm About
Account

For journalists, editors, and producers

Everything you need to write about ZMZM Labs is on this page. If you need anything else — high-res photography, product samples, an interview — email press@zmzmlabs.com with your deadline and we will respond within one business day.

Brand at a glance

  • Name: ZMZM Labs (legal entity: Aura7 LLC dba ZMZM Labs)
  • Headquarters: Louisville, Kentucky
  • Category: Halal supplements and skincare formulated for use around wudu
  • Distribution: Direct-to-consumer at zmzmlabs.com. United States and Canada.
  • Manufacturing: Third-party contract manufacturers via a U.S. fulfilment partner
  • Documentation: Certificates of Analysis available on request, per product and per lot
  • Certification: None. ZMZM holds no third-party halal certification — a deliberate choice, stated publicly.

The story in one paragraph

ZMZM Labs makes science-forward supplements and skincare for people who refused to choose between a religious standard and product quality. Every supplement is formulated to halal standards — alcohol-free, gelatin-free, no pork derivatives. Every skincare product is formulated for use around wudu, excluding silicones, film-forming polymers, and waterproof acrylates. The catalog is organized around the five daily prayers, applying chronobiology to a routine observant Muslims already live.

What's unique

  • Published open questions. ZMZM publishes the sourcing questions its manufacturer has not yet answered — currently six, with the dates they were asked — rather than leaving them off the site.
  • No seal, a published standard instead. ZMZM carries no third-party halal certification and says so plainly. The standard itself is written down and checkable: an exclusion list, full ingredient disclosure, and lab documentation on request.
  • A claims register. Every customer-facing claim is logged against the evidence that supports it. No claim goes on the site without a documented source. Claims lag evidence, never lead it.
  • Wudu-conscious formulation. A published exclusion list for anything that forms a water-impermeable film on skin. A water-permeability test methodology is in development and has not been run.
  • Prayer-window product design. Supplements and skincare structured around Fajr, Dhuhr, Asr, Maghrib, and Isha — not to invent ritual, but because chronobiology agrees with timing principles observant Muslims already follow.
  • 30-day money-back guarantee on opened products. Including supplements.

Available story angles

  1. Halal is the new clean. Why the halal standard — a 1,400-year-old ingredient and welfare framework — is converging with the modern clean-label movement.
  2. The wudu problem nobody solved. Why most skincare forms a film that complicates Muslim prayer, and what a formulation standard built around it looks like.
  3. The brand that publishes what it doesn't know. A supplement company listing the questions its own manufacturer hasn't answered — on the product page, with dates.
  4. Chronobiology meets ritual. Why prayer-window product design is not marketing language — it is what the research already says about cortisol, melatonin, and nutrient timing.
  5. Certification vs. disclosure. The case for publishing a standard rather than buying a seal, and what the kosher market's history suggests about where halal is heading.

Facts you can cite

  • ZMZM Labs holds no third-party halal certification — a deliberate choice, stated publicly on its standards page
  • Six ingredient-sourcing questions are currently published as unanswered, with the dates they were asked, at zmzmlabs.com/pages/ingredients
  • Certificates of Analysis are available on request, per product and per lot
  • Manufacturing standard: formulated to halal standards — alcohol-free, gelatin-free, no pork derivatives

We do not supply market-size statistics, and we do not make claims about what other brands do or do not publish. If your story needs either, verify it yourself — we would rather you did that than repeat a figure from us.

Assets available on request

  • High-resolution product photography (3000×3000, sRGB, on white and on linen)
  • Logo files (PNG, SVG, dark and light versions)
  • Interview availability (Zoom, in-person in Louisville, or phone)

A note on the founder

ZMZM Labs was founded by Majid Abdow in Louisville, Kentucky. We keep the brand focused on the standard rather than the person behind it — the work should be checkable without taking anyone's word for it. Interview requests are welcome via press@zmzmlabs.com.

Past coverage

This section updates as press lands. Reach out for the most current placements.

Press contact

press@zmzmlabs.com
Response within one business day. Faster for tight deadlines — say so in your subject line.