ZMZM Labs is a Muslim-founded halal supplement and skincare house in Louisville, Kentucky. We started in 2025 because, as practicing Muslims trying to take supplements seriously, we kept getting burned: \"halal\" multivitamins with porcine gelatin capsules, \"halal\" collagen with vague sourcing, sleep supplements with alcohol-based extracts. We would buy something, read the back label, and have to throw it out.
So we built the brand we wished existed — and we were explicit from the start about what we could and could not honestly claim. We hold no third-party certification. We hold every product to our own published halal standard instead, and we say so plainly.
Supplements. Every formula is made to halal standards — alcohol-free, gelatin-free, no pork derivatives. We review the ingredient supply chain, the facility and the production line, and we request analytical documentation per product and per lot.
Skincare. Topical products are not eligible for ingestible-style audit frameworks. Rather than apply a certification mark we do not believe is rigorously earned, we verify the skincare line internally to the standard we would accept for our own families. Every ingredient disclosed, every formula documented.
Every product page tells you how that product is verified. We would rather be honest about the gap than over-claim. The full standard is here.
Formulated for use around wuḍū'. Our Nūr Collection excludes silicones, film-forming polymers, waterproof acrylates and long-wear finishes — the things that create a water-impermeable layer on skin. Nobody should have to choose between modern skincare and their practice. Here is how that actually works.
Designed around the five prayer windows. Fajr, Dhuhr, Asr, Maghrib, Isha — not as a marketing wrapper, but because the prayer windows line up with what chronobiology already says about cortisol, melatonin and absorption. Timing is usually an afterthought in this category. We treat it as the foundation.
Documentation per product, per lot. Heavy metals, microbials, identity verification. Email us your lot number and we will send what exists for it within one business day. We do not point every customer at a single static document and call it transparency. Lab reports and COA requests.
We publish what we do not know. Where we cannot yet confirm a sourcing question with a manufacturer, we say so in public rather than leave it out — with the date, and whichever way it eventually lands. Every open question we have.
No porcine derivatives. No alcohol-based excipients. No L-cysteine from undisclosed sources. No carmine. No gelatin in capsules or gummies — we use HPMC vegetable capsules and pectin gummy bases, where porcine gelatin is still common across the mainstream supplement market.
One thing we do use, and would rather name than hide: magnesium stearate appears as a flow agent in a few of our capsules — it is printed on those labels. It can be vegetable or animal derived, we have asked our manufacturer which ours is, and we have not been told yet. That question is published with the others.
The recurring problem here is not fraud. It is vagueness. Brands use the word halal without naming a certifier or publishing a standard, so there is nothing a customer can actually inspect. Glycerin and magnesium stearate get listed with no source. \"Natural flavors\" discloses nothing, by design.
None of that is illegal. All of it leaves the customer doing the verification work themselves, usually without the information needed to do it. That is why we publish the standard, provide lot-level documentation on request, and state plainly how each line is verified. The category needs more disclosure, not more marketing.
Halal is not only a religious framework — it is a strict clean-label standard. It excludes porcine gelatin, alcohol-based excipients and carmine (crushed beetle red dye), and it demands facility scrutiny for cross-contamination. For anyone who cares about ingredient transparency, it is one of the strictest clean-label standards available. The wuḍū'-conscious formulation rules we apply to skincare work as a clean-formulation marker for any buyer.
Louisville, Kentucky. Founded by Majid Abdow. Manufactured by contract manufacturers in the United States, formulated against our published halal standard.
Email support@zmzmlabs.com — we respond to every email within one business day.
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How to read a halal label →
Our halal standard →
the standard
the problem
magnesium oxide and magnesium glycinate look identical on a label. the body treats them as different substances.
we asked a manufacturer where their glycerin came from. eleven days later: vegetable or animal source depending on batch.
hoping is not a sourcing standard.
the standard
most kosher shoppers are not jewish. they buy it because the standard means someone checked.
halal has not earned that association in the west yet. that is the work.
the method
first the evidence: which form, at what dose, and whether that is the form in the bottle. then the halal standard.
that is why the catalogue is small.
the promise
six sourcing questions are open with our manufacturer. asked in writing. unanswered. published on our ingredients page with the dates.
no certifier is paid. the standard is written down instead.
not certified by a third-party halal certification body. certificates of analysis on request.